商業理財書藉館的部落格

Public Relations: Strategies and Tactics物超所值

博客來商業理財-行銷/廣告/業務分類超值好書

　　Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving.

　　Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

NEW TO THIS EDITION

　　1.A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show. 全新章節！第16章?會議與活動?提供活動檢核表，適用於舉行餐會晚宴、大型會議、貿易展覽等活動，並提供專業的活動準備須知。

　　2.A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns. 全新章節！第13章?網路與社群?介紹如何使用網路與社群網絡舉辦活動及促進公共關係。

　　3.A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields. 第18章?娛樂、運動、觀光?大幅改寫，對於相關產業有深入的說明，並介紹相關產業的在公共關係上的發展

　　4.New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa. 更新個案之議題

作者簡介

Dennis L. Wilcox
　　現職：San Jose State University

Glen T. Cameron
　　現職：University of Missouri